Advisor—Annabelle Gould
Collaboration—Nohea Puulei
2019
Timeline—6 weeks
Undefined Conference
Visual System
Creativity is unique to every individual, allowing for limitless possibilities — it is undefined. 'Undefined' is a concept for conference centered around creativity as a philosophy, encouraging the idea that it cannot be defined by one specific industry, practice, or medium.  We aim to provide a space for all industries to come together as they are encouraged to push their creative boundaries.
Logo
The logo was inspired by the phrase "think outside the box"—the letters make a rectangle and the graphics are never in the box, but outside of it or interacting with it.
Audience
This conference welcomes all creatives, including those who may not refer to themselves in this way. The speakers at this conference are creatives from all different fields, including people such as Stefan Sagmeister, Adam Grant, and Sarah Doody.
Location
The Guggenheim in New York City—its structure is fluid-like and round. It doesn't seem to be defined. Perfect for our conference.
The Scans
We scanned a variety of objects that we believed represented creativity and the creative process: clothing items, quotes from creatives, notebook scribbles, and even art and design itself. Each scan cannot be defined or replicated — all are unique.
Group Work
I worked with Nohea Puulei on this project. While she primarily worked on the Instagram, swag items, and website formatting, I primarily designed the print collateral, lanyards, and website.
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